Dinner from the restaurants
around the corner

Online food delivery in the Netherlands is worth several billion euros a year, and most of it runs through two apps, Thuisbezorgd and Uber Eats.

For a neighbourhood restaurant that means giving up as much as 30% of an order in commission, with orders landing in the middle of a busy service. For the customer it means scrolling through hundreds of places and paying fees on top.

I co-founded Sera to try a simpler deal. Each night two or three neighbourhood restaurants are on the menu. You order by 4pm and dinner arrives from 6. The restaurant knows its orders by mid-afternoon, cooks them in one batch before service and pays no commission. The customer pays the menu price, with no fees.

More than ten restaurants joined, from Ethiopian to Tibetan to Italian, and we delivered across Amsterdam Zuid, West and De Pijp. Sera is paused for now.