Turning a rigid folder into a flexible solution

More than 70% of Miro's revenue comes from enterprises. They run thousands of boards across many teams and use Miro for very different kinds of work, so they need to organise it around their own needs.

A Space was a filter on top of Home: a list of boards that only one in nine paying users ever touched. As Miro grew into the Innovation Workspace, a Space had to fit more than one kind of work, from a single project to a team's shared library. And with AI tools raising what customers expect, more of them wanted to shape Miro around how they work.

We worked in three directions. First we fixed adoption, with a series of experiments that made Spaces easier to notice. Then we gave every Space a home page written by AI. It needs no upkeep, it shows teams that a Space is more than a folder, and it leads them to features like sections, which group the boards inside a Space. Third, we built a service that keeps track of how boards and Spaces connect. Custom solutions are built on top of it, such as EPD OS, the roadmap tracker Miro's own product teams use. Features for advanced teams sit on it too, like pinning boards to the top and adding external links.

Today about one in five paying users use Spaces, up from one in nine. Spaces also helped close two custom deals worth more than $3M, and Miro now builds its advanced solutions on it, like Dynamic Roadmap.